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 New York Apple Growers Share Their
Decision-Making Strategies Are you an apple grower who wants to meet today’s
marketplace challenges head on by making changes to improve your operation’s
business performance, your own personal satisfaction, and your family
life?
NY FarmNet's new 40-page color booklet, Harvesting
Change, provides useful and timely information by profiling the
real-life successes—and failures—of 19 fellow New York apple
growers. These growers openly and honestly talk about the difficult decisions
they have made in the following 6 important areas to adjust to the unprecedented
changes taking place in today’s apple industry:
• Marketing strategies
• Diversification
• Cost reduction
• Exiting the industry
• Retirement
• Relocation of the farm business
Professionals who work with apple growers and their families will also find Harvesting Change a valuable resource. Here’s what one grower says about Harvesting Change:
"Here are numerous stories on how other growers
have responded to the new challenges we all face. None of them will be
exactly right for you. However, reading them will give insight and inspiration
that will help lead each of us down the right path to designing our future
in the apple industry. Enjoy the stories and good luck."
George Lamont, Orleans County Apple Grower  Order Today!
To obtain your copy of Harvesting Change,
please download the order form
or call NY FarmNet at 1-800-547-FARM. Copies cost $17, which includes
shipping and handling.
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 Read an Excerpt: |
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Order the NEW companion
workbook.
 Harvesting Change: A Planning Workbook for Apple Growers
$20 (includes S&H). Free to New York growers. 180-page
color binder.
Features five chapters:
1. Industry Trends 2. Current Business Analysis 3. Grower Stories 4. Business Planning 5. Resources and Worksheets |
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Other Recent NY FarmNet Publications
Farm Support Group Manual
$12 (includes S&H). 13 pages.
Describes how to organize and guide a farm support group,
including how to determine the best structure for your group. Includes
detailed explanations of group phases and highly structured weekly formats.
Farmers’ Employment Workbook: Job Skills Development
for Farmers
$20 (includes S &H). 24-page workbook plus fact sheets.
Developed to help farmers who are considering off-farm
employment as either supplemental income or to pursue a new career, with
exercises to help you assess your interests and skills, and develop a
career.
To order any of the above publications, please download
the order form or call NY FarmNet
at 1-800-547-3276.
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NY FarmNet is a free and confidential information, referral,
and consulting program for New York's farm community. NY FarmNet is located in the Department of Applied Economics and Management at Cornell University. |